杩戝勾渚�锛岄毃钁楁垜鍦嬫秷璨昏€呮枃鍖栬嚜淇＄殑鎻愬崌锛屽啀鍔犱笂鍦嬪灞ら潰鐨勬帹鍕曪紙濡傚嚭鑷恒€婁腑鍦嬪埗閫�2025銆�銆� 鐗介牠闁嬪睍涓湅鍝佺墝鍓�(chu脿ng)寤鸿鍕曠瓑锛�锛屽競鍫翠笂鎺€璧蜂簡涓€鑲♀€滃湅璨ㄢ€濈啽锛屽湅鐢㈠搧鐗岃繀閫熷礇璧�銆傚湪鐜╁叿琛屾キ(y猫)锛屽唬鏉辨柊妯傛柊绉戞暀鏂囧寲鑲′唤鏈夐檺鍏徃锛堜笅绋扁€滄柊妯傛柊鈥濓級鍙婃棗涓嬪搧鐗屽彜杩⿳鏈�銆佽畩褰㈡暀瀹ゃ€佺櫨璁婇瓟鐜嬪氨鏄叾涓殑浣间郊鑰�銆�
鍝佺墝搴曟埃锛氫簩鍗佷綑骞寸殑琛屾キ(y猫)绌嶇疮
涓€鍊嬪ソ鐨勫搧鐗岄洟涓嶉枊娣卞帤鐨勬妧琛撴矇娣€銆佺┅(w臎n)瀹氱殑璩噺鎶婃帶銆佸壍(chu脿ng)鏂扮殑鐢㈠搧鐮旂櫦(f膩)銆傝€屾柊妯傛柊鑷�2000骞存垚绔嬩互渚�锛屽氨涓€鐩磋嚧鍔涗簬绉戞暀椤炵帺鍏风殑瑷▓鑸囩爺鐧�(f膩)锛屼緷鎵樹腑鍦嬬帺鍏风Ξ鍝佸煄鈥斺€旀睍闋競婢勬捣鍗€(q奴)鐨勭敘妤�(y猫)闆嗙兢鍎�(y艒u)鍕�锛屾缍撳骞寸櫦(f膩)灞�锛屽舰鎴愪簡寰堝挤鐨勭敓鐢㈠埗閫犲鍔涘拰涓€姊濇墦閫氫笂涓嬫父鐨勫畬鍠勭敘妤�(y猫)閺�锛岀偤鍝佺墝寤鸿ō鐧�(f膩)灞曟彁渚涘厖鍒嗘敮鎸�銆�
鎶€琛撴矇娣€锛氬爡鎸佽嚜涓诲壍(chu脿ng)鏂扮爺鐧�(f膩)鐢熺敘
鎴戝湅鍌崇当(t菕ng)鐜╀紒浠ヤ唬宸ョ偤涓�锛岃嚜涓荤爺鐧�(f膩)鍜屽壍(chu脿ng)鏂拌兘鍔涙櫘閬嶈純寮憋紝鑰屾柊妯傛柊鍓囦竴鐩村爡鎸佽嚜涓荤爺鐧�(f膩)鍓�(chu脿ng)鏂�锛岀祫寤轰簡鑷湁鐨�3D寤烘ā銆佸師鍓�(chu脿ng)鎵嬬躬銆侀€犲瀷瑷▓绛夊湗闅婏紝鐐哄搧鐗屽缓瑷瀹氬爡瀵︾殑鍩虹鍜屼繚闅�銆傜洰鍓嶏紝鍏徃绱▓鑷富鐮旂櫦(f膩)鍘熷壍(chu脿ng)鐢㈠搧閫惧崈娆�锛屽皥鍒╃敘鍝佽秴600浣欐锛屾搧鏈�200澶氶爡澶栬灏堝埄銆�100澶氶爡瀵︾敤鏂板瀷灏堝埄鍜�50澶氶爡鐧�(f膩)鏄庡皥鍒�銆傚湪鐢熺敘鍒堕€犳柟闈�锛屾柊妯傛柊?li谩n)纰涜皭?钀钩鏂圭背鐨勭従(xi脿n)浠ｅ寲鐢熺敘寤犳埧鍜屽厛閫茬敓鐢㈣ō鍌�锛屼笖鐢㈠搧璩噺涓婁箻锛岄€氶亷涓湅3C锛屾瓙娲茬殑BSCI銆丆E銆丒N7銆丟CC绛夌瓑娴峰収澶栨瑠濞佽獚璀�锛岀偤鍝佺墝鎵撻€犲拰鐧�(f膩)灞曚繚椐曡鑸�銆�
鍝佺墝鎵撻€狅細浠ユ秷璨昏€呯偤鏈閫犲舰璞�
鍦ㄦ剰璀樿綁璁�銆佹斂绛栧紩灏�銆佹妧琛撻仈妯�銆佺敘妤�(y猫)瀹屽杽鐨勫ぇ鐠�(hu谩n)澧冩浠舵垚鐔熷熀绀庝笂锛屽搧鐗屾墦閫犳垚鍔熻垏鍚︾殑闂滈嵉灏卞湪浜庝紒妤�(y猫)鐨勯亱浣�銆傛柊妯傛柊甯傚牬閮ㄨ矤璨汉琛ㄧず锛屽搧鐗屽缓瑷叾瀵﹀氨鏄崰鎿�(j霉)娑堣不鑰呯殑瑾嶇煡閫茶€岀敘鐢熻臣璨风殑琛岀偤锛屽洜姝�锛屽緸鍓嶆湡甯傚牬瑾跨爺锛屽埌鐢㈠搧鐨勯枊鐧�(f膩)銆佺敓鐢�銆佸搧鎺�锛屽啀鍒扮敘鍝佸緱涓婂競鎺ㄥ唬銆佸敭鍚庣瓑绛変竴鍒囩挵(hu谩n)绡€(ji茅)锛岄兘浠ユ秷璨昏€呯殑闇€姹傜偤灏庡悜閫茶闁嬪睍銆�
閲濆皪绱板垎缇ら珨锛岀簿绱板寲閬嬬嚐銆�20浣欏勾鐨勮妤�(y猫)缍撻锛岃畵鏂版▊鏂板皪鐢㈠搧銆佸競鍫村拰瀹㈡埗瑷存眰鏈夎憲鏇存繁鍒荤殑鐞嗚В銆傛棗涓嬪搧鐗屽彜杩⿳鏈紝鏍规摎(j霉)甯傚牬涓嶅悓缇ら珨鐨勯渶姹�锛屸€滃浐鑸婂惛鏂扳€濓紝閲濆皪骞磋紩鏅傚皻娼祦缇ら珨鐨勮鏅郴鍒楋紝閲濆皪灏忓コ瀛╃兢楂旂殑钁夌緟楹楃郴鍒椾互鍙婄敎蹇冨叕涓荤郴鍒�锛岄嚌灏嶅皬鐢峰鐨勭兢楂旂殑璀﹀療銆佺壒璀�銆佽埅澶�銆佽埅绌�銆佽辰杌婄瓑鍩庡競绯诲垪锛岀敤涓嶅悓鐨勭敘鍝佺郴鍒楃祫鍚堟豢瓒冲競鍫翠笉鍚岀殑闇€姹�銆傚苟鍦�2020骞村畬鎴愬搧鐗宭ogo鍙婂寘瑁濆崌绱氾紝鏇撮’绨℃綌鏅傚皻锛屽舰鎴愮崹鍏风壒鑹茬殑鍙よ开涓湅绱呯祩绔搧鐗屽舰璞¤瓨鍒ュ害銆�
姝ゅ锛屾柊妯傛柊閭勫厛鍚庢帹鍑轰簡榄旀柟榄斿昂鍝佺墝鐧捐畩榄旂帇鍜岃畩褰㈢帺鍏峰搧鐗岃畩褰㈡暀瀹�锛屽叾涓�锛屽湪2013骞村拰2017骞存帹鍑虹殑鏂版▊鏂版暩(sh霉)瀛楄畩褰㈢郴鍒楀拰瀛楁瘝璁婂舰绯诲垪锛屼互瀵撴暀浜庢▊鐨勭崹鐗硅常榛�锛屽嵆鍙綔鐐哄瀛愭暩(sh霉)瀛歌獚鐭ュ張鍙柈鐛ㄨ畩褰�锛岄倓鍙悎楂旇畩韬偤姗熷櫒浜猴紝涓€鐩村唬鍙楀闀峰拰灏忔湅鍙嬬殑鍠滄剾銆傛柊妯傛柊鏁�(sh霉)瀛楄畩褰�銆佸瓧姣嶈畩褰㈠劶鐒跺凡鐧�(f膩)灞曠偤鎴愮崹绔嬬殑鍝侀锛屼互鍝佺墝闋樺皫鑰呭湴浣嶅湪琛屾キ(y猫)涓牬鍦�銆�
娼祦绮炬簴娲炲療锛屽€熷姏IP鏁堟噳璩﹁兘銆�鐣舵巿娆婄啽渚嗚嚚锛屾柊妯傛柊杩呴€熻垏闊撳湅鐔遍杸琛ㄦ儏鍖匢P鈥淜akao Friends鈥濓紝缇庡湅鐭ュ悕娓告埐IP鈥滄鐗╁ぇ鎴�(zh脿n)鍍靛案鈥�锛屼腑鍦嬬殑鍦嬫疆缍撳吀婕暙IP鈥滃惥鐨囪惉鐫♀€�銆佺煡鍚嶅嫊鐣獻P鈥滅簿闈堝あ钁夌緟楹椻€濄€佲€滀腑鍦嬭埅澶╁崥鐗╅え鈥�,鈥滀腑鑸规枃鍓�(chu脿ng)鈥濈瓑鍦嬪収澶栫煡鍚岻P灞曢枊璺ㄧ晫鍚堜綔锛岀洿鎿婃秷璨昏€呭枩濂斤紝鍦ㄥ競鍫翠笂鎺€璧蜂竴娉㈠張涓€娉㈢殑鐔辨疆銆傚叾涓紝2019骞寸爺鐧�(f膩)鐨勨€滄鐗╁ぇ鎴�(zh脿n)鍍靛案鈥濈郴鍒楄畩褰㈢帺鍏�锛屼笉鍍呭瑙€鏃㈤€肩湡閭勫師浜咺P褰㈣薄锛岄倓鍙€氶亷鎵嬪嫊璁婂舰鐐虹浜屽嫊鐗╁舰鎱�(t脿i)閫茶浜屾鍓�(chu脿ng)浣�銆傜敱浜庡叾鐛ㄧ壒鐨勭敘鍝佸壍(chu脿ng)鎰忥紝鍥犳涓€涓婂競灏卞彈鍒扮矇绲茬殑鐔辩儓杩芥崸锛岀埈鍏堟亹鍚庨€茶鐢㈠搧娓⿻锛岃繀閫熺牬鍦�锛屽惛寮曚簡鐪惧灏忔湅鍙嬬殑鍠滄剾銆傞€氶亷IP璩﹁兘鎵€褰㈡垚鐨勯緪澶ф秷璨昏€呯兢锛岃綁鍖栫偤鍏徃鐨勭鍩熸祦閲�锛屽緸鑰屽弽鍝�銆佸姞閫熷搧鐗岀殑寤鸿ō鐧�(f膩)灞�銆�
涔樻柊濯掗珨涔嬪嫝锛屽姪鎺ㄥ搧鐗屽鍌�銆�浜掕伅(li谩n)缍茬殑楂橀€熺櫦(f膩)灞�锛屽ぇ澶ф嫇瀵簡鍝佺墝瑙搁仈娑堣不鑰呯殑璺緫銆傞櫎浜嗗畼缍插拰鍦ㄥ悇骞宠嚭鑷缓瀹樿櫉澶�锛屾柊妯傛柊?li谩n)纰�?000+鍎�(y艒u)璩仈浜鸿硣婧�锛岀櫦(f膩)鍔涘湪寰俊鍏溇铏�銆佽闋昏櫉銆佹湅鍙嬪湀銆佹姈闊炽€佸井鍗�銆佸皬绱呮浉銆丅绔�銆佸揩鎵�銆佺櫨搴﹁布鍚х瓑娓犻亾鐧�(f膩)甯冪煭瑕栭牷闁嬬鍙婄ó鑽�銆侀仈浜烘帥杌婂付璨ㄧ瓑澶氬厓褰㈠紡锛岀⿳妤佃垏娑堣不鑰呬簰鍕�锛屼簡瑙ｇ敤鎴堕渶姹傦紝鍔╁姏鍝佺墝鍖仛娴侀噺銆傚叾涓紝鈥滄鐗╁ぇ鎴�(zh脿n)鍍靛案鈥濈郴鍒楃敘鍝佸洜瀵屾湁鍓�(chu脿ng)鎰�銆佸埗浣滅簿鑹湁瓒ｇ殑寤ｅ憡鐗囷紝澶氭ǎ鎬х殑浜掑嫊娲诲嫊锛屽ぇ澶у付鍕曚簡鐢㈠搧鐨勭啽搴﹁垏閵烽噺銆�
娣卞叆绶氫笅锛屽挤鍖栧搧鐗屾矇娣€銆�鏂版▊鏂板湪鑷富鍓�(chu脿ng)鏂扮殑鍩虹涓婏紝铻嶅悎娼祦鍏冪礌锛屾繁鎸栫崹鍓�(chu脿ng)璩ｉ粸锛屾寔绾�(x霉)杓稿嚭閲嶇鏂板搧锛岄厤鍚堟湁绡€(ji茅)濂忕殑鏂板搧鎺ㄥ唬锛屽姞閫熷叏鍦嬪競鍫�銆侀噸榛炴笭閬撳竷灞€锛屾彁渚涘搧鐗屽畾鍒舵鐗╂枡锛屽挤鍖栫祩绔櫝鍒�銆侀珮鏁堥厤鍚堟笭閬撻渶姹�锛屾湁鏁堣В姹烘秷璨昏€呭晱椤�锛屽皣鍝佺墝瀹ｅ偝閫愭几娌夋穩鍒版秷璨昏€呭績涓�銆傛柊妯傛柊鐩墠宸插鐝�(xi脿n)鍏ㄥ湅鍗€(q奴)鍩熺殑寤ｆ硾甯冨眬锛岄€氶亷绶氫笂绶氫笅鍏ㄦ笭閬撶嚐閵疯伅(li谩n)鍕曪紝浠ュ壍(chu脿ng)鏂版€濈董妲嬪缓绗﹀悎鏅備唬瓒ㄥ嫝鐨勭嚐閵风敓鎱�(t脿i)鍍瑰€奸張锛岀敤灏堟キ(y猫)鐨勯姺鍞敮鎸佹湇鍕欐瘡涓€鍊嬫笭閬撳悎浣滀紮浼淬€傞櫎浜嗗偝绲�(t菕ng)鎵圭櫦(f膩)鍜屽晢瓒呯櫨璨ㄥ锛屾柊妯傛柊涔熷欢浼歌嚦涓嶅悓娓犻亾锛屽鐜╁叿鍙嶆枟鍩庣瓑灏堟キ(y猫)娓犻亾銆佸瀛愮帇绛夌郴绲�(t菕ng)閫ｉ帠锛岄倓鏈変笁绂忕櫨璨�銆佸悕鍓�(chu脿ng)鍎�(y艒u)鍝併€並KV銆佹垁鎯犲劒(y艒u)鍝併€佺啽棰ㄧ暪鐢虹瓑绮惧搧娓犻亾銆�
鈥滆拷姹傚崜瓒婂搧璩�锛岄憚閫犱竴娴佸搧鐗屸€濇槸鏂版▊鏂颁竴鐩寸鎵跨殑浼佹キ(y猫)鏍稿績鐞嗗康锛屽爡鎸佹妸鍝佽唱鏀惧湪棣栦綅锛屼笉鏂锋彁楂樼敘鍝佸伐钘濇按骞�锛屼互鑹ソ鐨勫搧璩拰鏈嶅嫏鍙栧嫕锛屼笉鏂疯秴瓒�锛屽悜钁楀湅闅涗竴娴佺帺鍏峰搧鐗岄倎閫�锛�
